Let’s face it– juggling different tools to run your organization or company is a huge time-suck. One platform for e-mail. Another for funnels. A 3rd for appointment organizing. And don’t also get going on CRM and automation … GoHighLevel Playbooks
Sound acquainted?
That’s precisely the discomfort GoHighLevel guarantees to get rid of.
But is it really the all-in-one marketing and sales giant you’ve been looking for– or simply another overhyped platform that leaves you assembling remedies?
Let’s chat. Because if you’re running a digital agency, coaching service, or even just hustling as a solopreneur, this evaluation may simply save you from one more round of tool-hopping.
What Is GoHighLevel?
Photo this: rather than bouncing in between 5 various systems– your CRM, email marketing device, funnel builder, schedule scheduler, course platform, and a lot more– you log right into one place. That’s GoHighLevel basically. It’s developed for digital firms (however also works for program makers, trains, consultants, and company) who want to combine their procedures and scale effectively.
CRM? Inspect.
Email campaigns? Examine.
Sales funnels? Training course production? Track record administration? All there.
Oh, and it can be totally white-labeled under your brand name. Yep– your logo design, your domain, your rules.
But like any system with this numerous features, it has its quirks. And we’ll get to those.
First Impressions
The very first time you log in, you might feel like you walked right into an active coworking space– there’s a great deal taking place. The dashboard is loaded with information: lead resources, conversion rates, pipeline views, tasks, custom KPIs … the works.
The design? Useful, however yeah, it has a few harsh edges. You’ll locate vital settings scattered throughout like confetti at an event– some on the left panel, others in the far appropriate corner. It’s one of those “you’ll figure it out” circumstances. But once you do? You’ll relocate with it fast.
Want different control panels for yourself and your clients? You can create several. Want to arrange reports by campaign or account? Entirely manageable.
Building Funnels and Sites
GoHighLevel’s funnel and website builder is … really quite glossy.
To get going, you’ll require to set up a sub-account (generally a committed area for each and every customer). Then you jump right into “Sites” �’ “Funnels” and boom– you’re ready to construct. If you’ve made use of tools like ClickFunnels or Elementor in the past, this will certainly feel acquainted.
The drag-and-drop builder is strong. You can pile areas, add customized code, reuse global components, and tweak templates to match your brand name or your customer’s ambiance.
Do not intend to go back to square one? You’ve got over 1,000 funnel templates ready to go.
And right here’s something I really appreciate– Snapshots. Let’s claim you develop a killer funnel that converts like crazy. With Snapshots, you can duplicate it right into one more customer’s sub-account instantly. Game. Changer.
You can likewise run split examinations, import funnels from ClickFunnels (great touch), and add automation triggers right into your funnel steps. As an example, when someone submits a type, it can kick off an email sequence or SMS message without you lifting a finger.
Email Marketing: Powerful, But With Caveats
Okay, time for a little genuine talk. GoHighLevel’s email marketing can be effective– but it’s not best. Specifically if you’re originating from systems like ActiveCampaign or ConvertKit.
Let’s begin with the good stuff:
- You can develop e-mail sequences and campaigns effortlessly.
- Automation is strong– assume deserted cart emails, nurture circulations, onboarding series.
- You can include vibrant triggers based on user actions.
- Emails can be scheduled, sent out right away, or perhaps connected to time zones.
So far, so great.
However below’s the kicker: GoHighLevel does not consist of limitless email sends. You obtain a base allocation (relying on your plan), but once you go over, you’ll pay per e-mail– about $0.01 per send. That might not sound like much until you’re emailing thousands of get in touches with each week.
To improve deliverability, GHL suggests using Mailgun, which includes yet another layer of configuration and expense. And many individuals (me included) have observed that deliverability rates aren’t always stellar– occasionally also 30% lower contrasted to devoted e-mail devices.
The e-mail template library? Kinda underwhelming unless you’re on the $497/month SaaS plan. Otherwise, you’ll be making most e-mails from the ground up or conserving your very own templates along the way.
So if email is the core of your marketing method, this might not be your forever home. Yet if it’s simply one part of a bigger funnel? You’re gold.
CRM and Automation: Seriously Robust
This is where GoHighLevel starts flexing.
Its integrated CRM gives tools like ClickFunnels and also Salesforce a run for their money. You can:
Track leads with aesthetic pipelines.
Rating leads based upon involvement or activities.
Include notes, tags, and smart listings.
Combine communication channels (SMS, email, FB Carrier).
Appoint jobs, timetable appointments, and see every little thing in one area.
And the automation? Chef’s kiss.
You can construct customized workflows with triggers like:
- When a kind is sent …
- If a tag is added …
- After a link is clicked … GoHighLevel Playbooks
- When a lead books a visit …
These automations can after that send out emails, designate leads, fire off SMS messages, upgrade CRM stages, and even go down voicemails. All without you lifting a finger.
Seriously, if you’ve ever desired you could duplicate yourself to stay on par with follow-ups? GoHighLevel is as close as it gets.
Appointment Booking, Programs and Communities
GoHighLevel doesn’t stop at just marketing.
You likewise get a powerful appointment organizing system integrated– full with calendar syncing, time zone discovery, reminders, and automated follow-ups. No need for Calendly any longer.
Want to launch a training course? GHL takes care of that, also.
You can:
- Submit video, sound or PDF lessons.
- Deal one-time, complimentary or subscription-based access.
- Honor training course certificates.
- Drip web content or release everything simultaneously.
- Package courses with your marketing funnels and CRM.
It’s not quite as refined as Kajabi or Thinkific, yet it’s more than enough to deliver a solid instructional experience. Particularly if your training course is connected to a wider deal– like a mentoring plan or onboarding program.
Track Record Administration: Sleek and Smart
You know those automated “Hey, please leave us a review!” messages you wish much more companies sent?
GoHighLevel automates that for you.
After a purchase or interaction, it can instantly send SMS or e-mail evaluation requests (also QR codes!). You can even filter who sees your public testimonial web links– so if somebody’s dissatisfied, they’re redirected to an exclusive comments kind rather.
You can monitor and respond to evaluations across systems like Google, Facebook, and Yext– all from one screen.
This allows. Due to the fact that let’s be sincere: good reviews sell. And if you’re handling this for customers? You have actually just added a high-value service to your offering without extra work.
Social Media Monitoring
Yep, you review that right.
The Social Coordinator device inside GHL allows you message, routine, and handle content throughout multiple systems. Think Barrier or Hootsuite– minus the additional registration.
You can plan posts, fine-tune material for each and every system, and assess just how things execute. It’s simple, clean, and incorporated with your CRM, meaning you can also automate blog posts as part of a campaign.
For agencies, this adds significant worth.
Integrations, Applications and SaaS Mode
If you love tinkering, GoHighLevel plays nicely with others. You can link:
- Zapier
- Stripe
- QuickBooks
- Google Advertisements
- Twilio
There’s likewise an App Market loaded with over 350 integrations– some complimentary, some paid. You and your customers can install what you need, and leave the remainder.
But here’s where it obtains spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the platform under your very own brand name
Develop unlimited customer accounts
Set your very own pricing (GHL needs $97/mo minimum).
Add or eliminate features from client sites.
Package in your services for higher reoccuring profits.
It’s not simply using GoHighLevel any longer. Now you possess a software application organization.
Verdict: GoHighLevel Playbooks
If you’re a company, instructor, or provider tired of duct-taping your technology stack together, GoHighLevel could be your new buddy.
It’s not excellent. The UI can be clunky. Email deliverability might use job. And yes– those extra fees can slip up on you.
But for what it uses? It’s a beast.
You’ve obtained CRM, automation, funnels, sites, organizing, training courses, testimonials, and a lot more– done in one control panel. And the fact that you can resell it as a white-label SaaS? That’s the cherry on the top.
So if you’re ready to stop managing 10 devices and start running an extra streamlined, lucrative company?
GoHighLevel may simply be your following power move.
Simply … perhaps keep a separate budget for e-mails.