Let’s face it– juggling various tools to run your business or company is a large time-suck. One platform for email. Another for funnels. A 3rd for visit scheduling. And do not also begin on CRM and automation … GoHighLevel Lead-Gen Playbook
Sound familiar?
That’s exactly the pain GoHighLevel assures to remove.
However is it truly the all-in-one marketing and sales powerhouse you’ve been searching for– or simply another overhyped platform that leaves you assembling solutions?
Let’s chat. Since if you’re running a digital firm, training business, and even simply hustling as a solopreneur, this evaluation could just save you from an additional round of tool-hopping.
What Is GoHighLevel?
Image this: instead of jumping between five different platforms– your CRM, e-mail marketing device, funnel builder, schedule scheduler, course system, and more– you log right into one place. That’s GoHighLevel essentially. It’s developed for digital firms (yet additionally helps course developers, trains, professionals, and provider) who wish to combine their operations and range effectively.
CRM? Check.
Email campaigns? Examine.
Sales funnels? Training course production? Reputation management? All there.
Oh, and it can be completely white-labeled under your brand. Yep– your logo design, your domain, your regulations.
But like any system with this several features, it has its peculiarities. And we’ll reach those.
First Impressions
The very first time you log in, you could seem like you walked into a hectic coworking room– there’s a lot going on. The control panel is filled with data: lead sources, conversion rates, pipeline sights, jobs, customized KPIs … the works.
The format? Functional, yet yep, it has a few harsh sides. You’ll find vital setups scattered throughout like confetti at an event– some on the left panel, others in the far right corner. It is among those “you’ll figure it out” scenarios. But once you do? You’ll relocate through it quick.
Want different control panels on your own and your clients? You can develop multiple. Want to organize reports by campaign or account? Totally achievable.
Building Funnels and Websites
GoHighLevel’s funnel and website builder is … really rather slick.
To get started, you’ll require to establish a sub-account (basically a devoted room for each and every client). After that you jump into “Websites” �’ “Funnels” and boom– you prepare to construct. If you’ve utilized tools like ClickFunnels or Elementor previously, this will feel familiar.
The drag-and-drop builder is solid. You can pile areas, include custom code, reuse worldwide elements, and tweak templates to match your brand name or your customer’s ambiance.
Don’t want to go back to square one? You’ve got over 1,000 funnel templates prepared to go.
And here’s something I actually value– Snapshots. Let’s state you develop an awesome funnel that converts like crazy. With Snapshots, you can duplicate it right into an additional client’s sub-account promptly. Video game. Changer.
You can additionally run split tests, import funnels from ClickFunnels (nice touch), and include automation causes right into your funnel actions. For example, when a person submits a form, it can kick off an e-mail series or SMS message without you lifting a finger.
Email Marketing: Powerful, But With Caveats
Okay, time for a little real talk. GoHighLevel’s email marketing can be powerful– yet it’s not excellent. Especially if you’re originating from platforms like ActiveCampaign or ConvertKit.
Let’s start with the great things:
- You can build email sequences and campaigns effortlessly.
- Automation is solid– assume deserted cart e-mails, support circulations, onboarding collection.
- You can include vibrant triggers based on user behavior.
- E-mails can be scheduled, sent immediately, or perhaps tied to time zones.
Until now, so great.
Yet here’s the kicker: GoHighLevel does not include limitless email sends. You obtain a base allowance (relying on your plan), but once you look at, you’ll pay per e-mail– regarding $0.01 per send out. That might not seem like much up until you’re emailing hundreds of get in touches with each week.
To improve deliverability, GHL suggests utilizing Mailgun, which adds yet an additional layer of setup and expenditure. And many customers (me consisted of) have seen that deliverability prices aren’t always outstanding– in some cases also 30% lower contrasted to committed email tools.
The e-mail template collection? Kinda underwhelming unless you’re on the $497/month SaaS plan. Otherwise, you’ll be developing most emails from the ground up or saving your own templates in the process.
So if email is the core of your marketing technique, this could not be your for life home. Yet if it’s just one part of a bigger funnel? You’re golden.
CRM and Automation: Seriously Durable
This is where GoHighLevel begins flexing.
Its integrated CRM gives devices like ClickFunnels and also Salesforce a run for their money. You can:
Track leads through visual pipelines.
Rating leads based on involvement or actions.
Include notes, tags, and smart lists.
Merge communication channels (SMS, e-mail, FB Messenger).
Assign tasks, routine visits, and see whatever in one location.
And the automation? Cook’s kiss.
You can construct custom workflows with triggers like:
- When a form is sent …
- If a tag is included …
- After a link is clicked … GoHighLevel Lead-Gen Playbook
- When a lead publications an appointment …
These automations can then send out e-mails, assign leads, fire off SMS messages, upgrade CRM phases, or even go down voicemails. All without you lifting a finger.
Seriously, if you’ve ever before wanted you could replicate on your own to stay on par with follow-ups? GoHighLevel is as close as it obtains.
Appointment Booking, Programs and Areas
GoHighLevel does not stop at just marketing.
You likewise get a powerful appointment organizing system integrated– full with schedule syncing, time zone detection, tips, and automated follow-ups. No requirement for Calendly anymore.
Want to release a training course? GHL handles that, also.
You can:
- Submit video, audio or PDF lessons.
- Deal one-time, complimentary or subscription-based gain access to.
- Award training course certifications.
- Trickle material or release it all simultaneously.
- Package programs with your marketing funnels and CRM.
It’s not quite as polished as Kajabi or Thinkific, however it’s more than enough to provide a strong academic experience. Specifically if your training course is tied to a more comprehensive deal– like a mentoring bundle or onboarding program.
Online Reputation Management: Sleek and Smart
You understand those automated “Hey, please leave us a testimonial!” messages you desire much more businesses sent out?
GoHighLevel automates that for you.
After an acquisition or interaction, it can immediately send out SMS or e-mail testimonial requests (also QR codes!). You can also filter who sees your public testimonial web links– so if a person’s unhappy, they’re redirected to a private comments form instead.
You can check and respond to reviews across systems like Google, Facebook, and Yext– all from one display.
This is big. Since let’s be truthful: excellent evaluations sell. And if you’re managing this for clients? You’ve just included a high-value service to your offering without added job.
Social Media Site Administration
Yep, you check out that right.
The Social Coordinator device inside GHL lets you blog post, schedule, and manage material across several platforms. Think Barrier or Hootsuite– minus the extra registration.
You can plan posts, fine-tune web content for every platform, and examine just how points perform. It’s easy, clean, and integrated with your CRM, implying you can also automate articles as part of a campaign.
For companies, this includes serious value.
Integrations, Apps and SaaS Mode
If you love dabbling, GoHighLevel plays nicely with others. You can attach:
- Zapier
- Stripe
- QuickBooks
- Google Ads
- Twilio
There’s likewise an Application Industry packed with over 350 integrations– some complimentary, some paid. You and your customers can install what you require, and leave the remainder.
But below’s where it obtains spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the platform under your very own brand
Produce endless customer accounts
Establish your very own pricing (GHL calls for $97/mo minimum).
Add or eliminate features from client portals.
Bundle in your services for greater reoccuring earnings.
It’s not just utilizing GoHighLevel anymore. Now you own a software business.
Verdict: GoHighLevel Lead-Gen Playbook
If you’re a firm, coach, or service provider tired of duct-taping your technology stack with each other, GoHighLevel could be your brand-new buddy.
It’s not perfect. The UI can be clunky. Email deliverability can utilize job. And yes– those added fees can slip up on you.
But also for what it provides? It’s a monster.
You’ve got CRM, automation, funnels, websites, scheduling, training courses, evaluations, and much more– all in one control panel. And the truth that you can re-sell it as a white-label SaaS? That’s the cherry ahead.
So if you’re ready to stop handling 10 devices and start running a more structured, rewarding organization?
GoHighLevel might simply be your next power relocation.
Simply … perhaps maintain a separate allocate e-mails.