Let’s face it– managing different tools to run your service or firm is a substantial time-suck. One system for email. Another for funnels. A 3rd for appointment scheduling. And don’t even begin on CRM and automation … GoHighLevel Hair Salon Playbook
Noise familiar?
That’s specifically the discomfort GoHighLevel assures to remove.
Yet is it truly the all-in-one marketing and sales powerhouse you’ve been looking for– or simply an additional overhyped platform that leaves you piecing together solutions?
Let’s chat. Since if you’re running a digital firm, training organization, or even just hustling as a solopreneur, this testimonial may simply save you from one more round of tool-hopping.
What Is GoHighLevel?
Photo this: as opposed to bouncing between five various platforms– your CRM, email marketing device, funnel builder, schedule scheduler, training course platform, and extra– you log right into one place. That’s GoHighLevel basically. It’s developed for digital companies (but additionally works for training course designers, coaches, professionals, and service providers) who want to settle their procedures and range effectively.
CRM? Examine.
Email campaigns? Check.
Sales funnels? Course creation? Reputation monitoring? All there.
Oh, and it can be completely white-labeled under your brand name. Yep– your logo design, your domain name, your rules.
Yet like any type of platform with this several features, it has its quirks. And we’ll get to those.
First Impressions
The very first time you log in, you could seem like you strolled into a hectic coworking area– there’s a great deal taking place. The dashboard is packed with data: lead resources, conversion rates, pipeline sights, jobs, custom KPIs … the works.
The format? Functional, yet yes, it has a couple of rough sides. You’ll find vital settings scattered around like confetti at a celebration– some on the left panel, others in the far ideal edge. It’s one of those “you’ll figure it out” scenarios. But once you do? You’ll relocate with it quickly.
Want different dashboards for yourself and your clients? You can develop numerous. Want to organize reports by campaign or account? Entirely practical.
Building Funnels and Websites
GoHighLevel’s funnel and website builder is … actually pretty slick.
To get started, you’ll require to set up a sub-account (essentially a committed space for each customer). After that you hop into “Websites” �’ “Funnels” and boom– you prepare to construct. If you have actually used tools like ClickFunnels or Elementor in the past, this will really feel acquainted.
The drag-and-drop builder is strong. You can stack sections, include personalized code, reuse global components, and modify templates to match your brand name or your client’s vibe.
Do not wish to go back to square one? You’ve got over 1,000 funnel templates ready to go.
And right here’s something I really appreciate– Snapshots. Let’s claim you build an awesome funnel that converts like crazy. With Snapshots, you can clone it into one more customer’s sub-account quickly. Video game. Changer.
You can likewise run split tests, import funnels from ClickFunnels (wonderful touch), and include automation sets off right into your funnel actions. As an example, when somebody submits a type, it can begin an email sequence or SMS message without you lifting a finger.
Email Marketing: Powerful, But With Cautions
Okay, time for a little actual talk. GoHighLevel’s email marketing can be powerful– however it’s not ideal. Especially if you’re coming from platforms like ActiveCampaign or ConvertKit.
Let’s begin with the good stuff:
- You can construct email series and campaigns easily.
- Automation is solid– think abandoned cart e-mails, support circulations, onboarding series.
- You can include dynamic triggers based on individual habits.
- Emails can be arranged, sent instantly, or even connected to time zones.
Thus far, so excellent.
But right here’s the twist: GoHighLevel doesn’t include endless email sends. You obtain a base allowance (depending upon your plan), but once you discuss, you’ll pay per e-mail– regarding $0.01 per send out. That might not sound like much until you’re emailing countless contacts each week.
To boost deliverability, GHL suggests making use of Mailgun, which includes yet an additional layer of arrangement and expenditure. And lots of customers (me consisted of) have seen that deliverability prices aren’t always stellar– often even 30% lower compared to committed e-mail devices.
The email template library? Kinda underwhelming unless you get on the $497/month SaaS plan. Otherwise, you’ll be designing most e-mails from the ground up or conserving your very own templates along the road.
So if email is the core of your marketing method, this might not be your forever home. However if it’s just one part of a bigger funnel? You’re golden.
CRM and Automation: Seriously Robust
This is where GoHighLevel starts flexing.
Its integrated CRM offers tools like ClickFunnels and also Salesforce a run for their cash. You can:
Track leads with visual pipelines.
Rating leads based upon engagement or actions.
Include notes, tags, and smart listings.
Merge communication channels (SMS, email, FB Carrier).
Designate jobs, schedule appointments, and see whatever in one area.
And the automation? Chef’s kiss.
You can build personalized workflows with triggers like:
- When a type is submitted …
- If a tag is added …
- After a link is clicked … GoHighLevel Hair Salon Playbook
- When a lead books a visit …
These automations can then send out emails, designate leads, fire off SMS messages, upgrade CRM stages, or perhaps drop voicemails. All without you lifting a finger.
Seriously, if you’ve ever wished you could replicate yourself to stay up to date with follow-ups? GoHighLevel is as close as it obtains.
Appointment Booking, Courses and Areas
GoHighLevel does not quit at simply marketing.
You also get a powerful appointment scheduling system built-in– complete with schedule syncing, time zone discovery, tips, and automated follow-ups. No requirement for Calendly any longer.
Intend to launch a course? GHL takes care of that, as well.
You can:
- Submit video, audio or PDF lessons.
- Deal single, cost-free or subscription-based gain access to.
- Honor training course certificates.
- Trickle web content or release everything at the same time.
- Bundle training courses with your marketing funnels and CRM.
It’s not quite as sleek as Kajabi or Thinkific, however it’s sufficient to deliver a strong educational experience. Especially if your course is tied to a wider deal– like a training bundle or onboarding program.
Track Record Monitoring: Sleek and Smart
You know those automated “Hey, please leave us an evaluation!” messages you want much more companies sent?
GoHighLevel automates that for you.
After a purchase or communication, it can automatically send SMS or e-mail evaluation demands (even QR codes!). You can also filter who sees your public testimonial links– so if somebody’s miserable, they’re rerouted to an exclusive responses form instead.
You can keep an eye on and respond to evaluations throughout systems like Google, Facebook, and Yext– all from one screen.
This allows. Since let’s be truthful: good testimonials sell. And if you’re handling this for clients? You’ve simply added a high-value solution to your offering without additional job.
Social Media Site Administration
Yep, you check out that right.
The Social Planner device inside GHL allows you article, timetable, and manage material across several platforms. Believe Barrier or Hootsuite– minus the added membership.
You can plan blog posts, modify content for every system, and evaluate just how points execute. It’s simple, tidy, and incorporated with your CRM, indicating you can even automate messages as part of a campaign.
For firms, this adds major value.
Integrations, Applications and SaaS Mode
If you enjoy dabbling, GoHighLevel plays well with others. You can attach:
- Zapier
- Stripe
- QuickBooks
- Google Advertisements
- Twilio
There’s also an Application Marketplace packed with over 350 integrations– some totally free, some paid. You and your customers can install what you need, and leave the remainder.
However below’s where it obtains spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the platform under your very own brand
Produce unrestricted customer accounts
Establish your very own pricing (GHL calls for $97/mo minimum).
Include or eliminate features from client portals.
Package in your solutions for higher recurring profits.
It’s not simply using GoHighLevel anymore. Currently you possess a software program company.
Final Thought: GoHighLevel Hair Salon Playbook
If you’re a company, coach, or company tired of duct-taping your technology stack together, GoHighLevel could be your brand-new friend.
It’s not excellent. The UI can be confusing. Email deliverability could make use of work. And yes– those added fees can sneak up on you.
But for what it uses? It’s a beast.
You have actually got CRM, automation, funnels, sites, organizing, training courses, evaluations, and more– all in one dashboard. And the truth that you can market it as a white-label SaaS? That’s the cherry on top.
So if you’re ready to stop juggling 10 tools and start running a more streamlined, rewarding business?
GoHighLevel might just be your following power step.
Just … possibly maintain a different budget for e-mails.