Let’s face it– handling different tools to run your company or firm is a massive time-suck. One platform for email. Another for funnels. A 3rd for appointment organizing. And don’t also start on CRM and automation … GoHighLevel For Mortgage Brokers
Noise familiar?
That’s exactly the pain GoHighLevel assures to get rid of.
However is it actually the all-in-one marketing and sales powerhouse you’ve been searching for– or just one more overhyped platform that leaves you assembling services?
Let’s speak. Since if you’re running a digital company, training company, and even simply hustling as a solopreneur, this evaluation may simply save you from another round of tool-hopping.
What Is GoHighLevel?
Picture this: as opposed to jumping between five different platforms– your CRM, e-mail marketing tool, funnel builder, calendar scheduler, course system, and extra– you log into one place. That’s GoHighLevel essentially. It’s designed for digital companies (yet likewise works for course creators, trainers, specialists, and provider) who wish to settle their procedures and range efficiently.
CRM? Check.
Email campaigns? Examine.
Sales funnels? Training course creation? Reputation administration? All there.
Oh, and it can be totally white-labeled under your brand name. Yep– your logo, your domain, your policies.
But like any kind of system with this several features, it has its quirks. And we’ll get to those.
First Impressions
The first time you visit, you could seem like you strolled right into a busy coworking room– there’s a whole lot going on. The dashboard is filled with information: lead resources, conversion rates, pipeline sights, jobs, custom-made KPIs … the works.
The format? Functional, but yeah, it has a few harsh sides. You’ll locate important setups spread throughout like confetti at a celebration– some on the left panel, others in the far best edge. It’s one of those “you’ll figure it out” scenarios. But once you do? You’ll move with it fast.
Want different control panels on your own and your customers? You can produce several. Intend to arrange reports by campaign or account? Completely achievable.
Building Funnels and Sites
GoHighLevel’s funnel and website builder is … actually quite slick.
To get started, you’ll need to set up a sub-account (generally a devoted room for each client). After that you hop into “Sites” �’ “Funnels” and boom– you’re ready to build. If you have actually utilized tools like ClickFunnels or Elementor before, this will really feel acquainted.
The drag-and-drop builder is strong. You can stack sections, include customized code, reuse worldwide aspects, and modify templates to match your brand name or your customer’s vibe.
Don’t want to go back to square one? You have actually got over 1,000 funnel templates ready to go.
And below’s something I really appreciate– Snapshots. Let’s state you build a killer funnel that converts like crazy. With Snapshots, you can clone it right into another customer’s sub-account quickly. Video game. Changer.
You can additionally run split tests, import funnels from ClickFunnels (nice touch), and include automation causes right into your funnel steps. For instance, when somebody sends a kind, it can start an email sequence or SMS message without you lifting a finger.
Email Marketing: Powerful, But With Cautions
Okay, time for a little real talk. GoHighLevel’s email marketing can be powerful– yet it’s not best. Specifically if you’re coming from systems like ActiveCampaign or ConvertKit.
Let’s begin with the good things:
- You can build e-mail sequences and campaigns easily.
- Automation is strong– believe deserted cart emails, nurture circulations, onboarding collection.
- You can include dynamic triggers based upon individual habits.
- E-mails can be arranged, sent out instantly, and even connected to time zones.
Thus far, so great.
But here’s the kicker: GoHighLevel doesn’t consist of limitless e-mail sends out. You get a base allocation (depending upon your plan), but once you look at, you’ll pay per email– about $0.01 per send. That may not seem like much till you’re emailing countless calls weekly.
To boost deliverability, GHL suggests making use of Mailgun, which includes yet one more layer of arrangement and cost. And many customers (me consisted of) have actually observed that deliverability prices aren’t constantly excellent– in some cases also 30% lower compared to specialized e-mail devices.
The e-mail template collection? Kinda underwhelming unless you’re on the $497/month SaaS plan. Or else, you’ll be designing most e-mails from scratch or saving your own templates in the process.
So if e-mail is the core of your marketing strategy, this might not be your for life home. However if it’s simply one part of a larger funnel? You’re golden.
CRM and Automation: Seriously Durable
This is where GoHighLevel starts flexing.
Its built-in CRM gives devices like ClickFunnels and even Salesforce a run for their money. You can:
Track leads with visual pipelines.
Score leads based upon involvement or activities.
Add notes, tags, and clever lists.
Merge communication channels (SMS, e-mail, FB Messenger).
Assign tasks, schedule consultations, and see every little thing in one area.
And the automation? Chef’s kiss.
You can build custom-made workflows with triggers like:
- When a kind is submitted …
- If a tag is included …
- After a link is clicked … GoHighLevel For Mortgage Brokers
- When a lead books a consultation …
These automations can after that send out emails, appoint leads, fire off SMS messages, upgrade CRM phases, or perhaps go down voicemails. All without you lifting a finger.
Seriously, if you’ve ever before wanted you could replicate on your own to stay on par with follow-ups? GoHighLevel is as close as it obtains.
Visit Reservation, Training Courses and Communities
GoHighLevel doesn’t quit at simply marketing.
You additionally get an effective consultation organizing system integrated– total with schedule syncing, time zone detection, reminders, and automated follow-ups. No requirement for Calendly anymore.
Intend to introduce a course? GHL manages that, too.
You can:
- Post video, audio or PDF lessons.
- Offer single, free or subscription-based access.
- Award program certificates.
- Leak web content or release all of it at the same time.
- Bundle courses with your marketing funnels and CRM.
It’s not quite as polished as Kajabi or Thinkific, yet it’s ample to deliver a strong academic experience. Particularly if your training course is linked to a broader deal– like a mentoring package or onboarding program.
Credibility Monitoring: Sleek and Smart
You understand those automated “Hey, please leave us a testimonial!” messages you want more services sent out?
GoHighLevel automates that for you.
After a purchase or communication, it can immediately send SMS or email evaluation demands (even QR codes!). You can also filter who sees your public evaluation web links– so if a person’s unhappy, they’re redirected to an exclusive feedback kind instead.
You can monitor and reply to testimonials throughout systems like Google, Facebook, and Yext– all from one display.
This is big. Due to the fact that let’s be honest: great reviews offer. And if you’re handling this for customers? You have actually simply included a high-value service to your offering without additional work.
Social Network Administration
Yep, you check out that right.
The Social Coordinator tool inside GHL allows you blog post, routine, and handle material across numerous systems. Assume Barrier or Hootsuite– minus the extra membership.
You can plan posts, modify material for every platform, and analyze exactly how points execute. It’s straightforward, clean, and integrated with your CRM, implying you can even automate articles as part of a campaign.
For agencies, this adds severe worth.
Integrations, Apps and SaaS Mode
If you enjoy playing, GoHighLevel plays nicely with others. You can link:
- Zapier
- Stripe
- QuickBooks
- Google Ads
- Twilio
There’s likewise an Application Marketplace loaded with over 350 integrations– some complimentary, some paid. You and your customers can install what you need, and leave the rest.
Yet here’s where it obtains spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the system under your own brand name
Develop unlimited customer accounts
Set your very own pricing (GHL calls for $97/mo minimum).
Include or remove features from customer portals.
Package in your solutions for greater reoccuring earnings.
It’s not just utilizing GoHighLevel any longer. Now you own a software application service.
Final Thought: GoHighLevel For Mortgage Brokers
If you’re a company, trainer, or company tired of duct-taping your technology pile together, GoHighLevel could be your new best friend.
It’s not best. The UI can be clunky. Email deliverability might utilize work. And yes– those added fees can creep up on you.
However, for what it uses? It’s a monster.
You’ve got CRM, automation, funnels, web sites, scheduling, programs, reviews, and a lot more– done in one dashboard. And the fact that you can re-sell it as a white-label SaaS? That’s the cherry ahead.
So if you’re ready to stop juggling 10 devices and begin running an extra structured, rewarding service?
GoHighLevel may simply be your next power relocation.
Just … perhaps keep a separate allocate emails.