Let’s face it– juggling different tools to run your company or agency is a large time-suck. One platform for e-mail. An additional for funnels. A third for appointment organizing. And don’t also get started on CRM and automation … GoHighLevel Barber Shop Playbook
Sound familiar?
That’s precisely the pain GoHighLevel guarantees to remove.
However is it really the all-in-one marketing and sales giant you’ve been searching for– or simply one more overhyped system that leaves you assembling services?
Let’s speak. Since if you’re running a digital agency, coaching organization, and even just rushing as a solopreneur, this review might simply save you from one more round of tool-hopping.
What Is GoHighLevel?
Photo this: instead of bouncing in between 5 various platforms– your CRM, e-mail marketing tool, funnel builder, schedule scheduler, program system, and much more– you log into one place. That’s GoHighLevel essentially. It’s developed for digital firms (but additionally works for program designers, trains, specialists, and service providers) who wish to consolidate their operations and range successfully.
CRM? Check.
Email campaigns? Check.
Sales funnels? Course production? Reputation management? All there.
Oh, and it can be entirely white-labeled under your brand name. Yep– your logo design, your domain, your policies.
But like any system with this numerous features, it has its peculiarities. And we’ll reach those.
First Impressions
The very first time you log in, you may feel like you strolled into an active coworking area– there’s a whole lot taking place. The control panel is loaded with information: lead sources, conversion rates, pipeline sights, tasks, custom KPIs … the works.
The layout? Useful, but yes, it has a couple of harsh edges. You’ll discover essential setups scattered all over like confetti at a party– some on the left panel, others in the far ideal corner. It’s one of those “you’ll figure it out” situations. Once you do? You’ll relocate through it fast.
Want different control panels for yourself and your clients? You can produce multiple. Intend to organize records by campaign or account? Entirely manageable.
Building Funnels and Websites
GoHighLevel’s funnel and website builder is … in fact quite glossy.
To get going, you’ll need to establish a sub-account (generally a committed space for each and every client). After that you jump right into “Websites” �’ “Funnels” and boom– you’re ready to build. If you’ve used devices like ClickFunnels or Elementor previously, this will certainly feel acquainted.
The drag-and-drop builder is strong. You can pile areas, include custom code, reuse international elements, and fine-tune templates to match your brand or your client’s ambiance.
Do not wish to start from scratch? You have actually overcome 1,000 funnel templates ready to go.
And below’s something I truly value– Snapshots. Let’s say you construct a killer funnel that converts like crazy. With Snapshots, you can clone it right into an additional client’s sub-account promptly. Video game. Changer.
You can additionally run split tests, import funnels from ClickFunnels (great touch), and add automation sets off right into your funnel actions. As an example, when a person sends a kind, it can start an email sequence or SMS message without you lifting a finger.
Email Marketing: Powerful, Yet With Caveats
Okay, time for a little real talk. GoHighLevel’s e-mail marketing can be effective– however it’s not best. Specifically if you’re coming from systems like ActiveCampaign or ConvertKit.
Let’s start with the great things:
- You can construct e-mail series and campaigns effortlessly.
- Automation is solid– think deserted cart emails, support circulations, onboarding series.
- You can include vibrant triggers based upon individual habits.
- Emails can be scheduled, sent out promptly, or even tied to time zones.
So far, so excellent.
But below’s the twist: GoHighLevel doesn’t consist of unlimited e-mail sends out. You get a base allocation (relying on your plan), once you discuss, you’ll pay per email– regarding $0.01 per send out. That might not sound like much till you’re emailing countless calls every week.
To improve deliverability, GHL suggests using Mailgun, which adds yet one more layer of configuration and cost. And several individuals (me consisted of) have noticed that deliverability rates aren’t always stellar– sometimes also 30% reduced compared to dedicated e-mail tools.
The e-mail template library? Kinda underwhelming unless you get on the $497/month SaaS plan. Or else, you’ll be creating most e-mails from square one or saving your own templates along the road.
So if email is the core of your marketing method, this might not be your for life home. But if it’s simply one part of a larger funnel? You’re gold.
CRM and Automation: Seriously Robust
This is where GoHighLevel starts flexing.
Its built-in CRM gives devices like ClickFunnels and even Salesforce a run for their money. You can:
Track leads through aesthetic pipelines.
Rating leads based on involvement or actions.
Add notes, tags, and wise checklists.
Combine communication channels (SMS, email, FB Messenger).
Appoint tasks, schedule consultations, and see everything in one place.
And the automation? Chef’s kiss.
You can develop custom-made workflows with triggers like:
- When a kind is sent …
- If a tag is added …
- After a link is clicked … GoHighLevel Barber Shop Playbook
- When a lead books an appointment …
These automations can then send out emails, appoint leads, fire off SMS messages, upgrade CRM stages, and even go down voicemails. All without you lifting a finger.
Seriously, if you’ve ever before wished you could replicate yourself to stay on top of follow-ups? GoHighLevel is as close as it obtains.
Appointment Booking, Training Courses and Areas
GoHighLevel doesn’t quit at just marketing.
You also get an effective visit scheduling system integrated– complete with schedule syncing, time zone detection, reminders, and automated follow-ups. No requirement for Calendly any longer.
Want to launch a training course? GHL takes care of that, also.
You can:
- Post video, audio or PDF lessons.
- Deal single, totally free or subscription-based access.
- Award training course certifications.
- Drip web content or release all of it simultaneously.
- Bundle programs with your marketing funnels and CRM.
It’s not quite as polished as Kajabi or Thinkific, however it’s sufficient to deliver a strong instructional experience. Specifically if your training course is linked to a more comprehensive deal– like a coaching bundle or onboarding program.
Track Record Monitoring: Sleek and Smart
You know those automated “Hey, please leave us an evaluation!” messages you desire extra services sent out?
GoHighLevel automates that for you.
After a purchase or communication, it can immediately send SMS or email testimonial demands (also QR codes!). You can even filter who sees your public review links– so if a person’s unhappy, they’re rerouted to an exclusive comments kind rather.
You can check and react to testimonials across systems like Google, Facebook, and Yext– all from one display.
This allows. Due to the fact that let’s be honest: excellent evaluations offer. And if you’re managing this for clients? You’ve just included a high-value solution to your offering without extra work.
Social Media Site Administration
Yep, you review that right.
The Social Organizer tool inside GHL lets you blog post, schedule, and manage material throughout several platforms. Assume Barrier or Hootsuite– minus the additional registration.
You can plan articles, modify web content for each and every platform, and assess exactly how things carry out. It’s easy, clean, and integrated with your CRM, indicating you can even automate messages as part of a campaign.
For agencies, this includes serious value.
Integrations, Apps and SaaS Mode
If you like dabbling, GoHighLevel plays well with others. You can link:
- Zapier
- Stripe
- QuickBooks
- Google Ads
- Twilio
There’s also an App Marketplace loaded with over 350 integrations– some free, some paid. You and your clients can install what you need, and leave the remainder.
Yet below’s where it gets spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the system under your own brand name
Produce endless customer accounts
Set your own pricing (GHL needs $97/mo minimum).
Include or eliminate features from client websites.
Package in your solutions for greater repeating profits.
It’s not just using GoHighLevel anymore. Currently you have a software application business.
Conclusion: GoHighLevel Barber Shop Playbook
If you’re a firm, train, or company tired of duct-taping your tech pile with each other, GoHighLevel could be your new buddy.
It’s not ideal. The UI can be cumbersome. Email deliverability might utilize work. And yeah– those extra charges can sneak up on you.
But also for what it uses? It’s a monster.
You’ve got CRM, automation, funnels, web sites, organizing, programs, testimonials, and more– done in one dashboard. And the truth that you can re-sell it as a white-label SaaS? That’s the cherry ahead.
So if you prepare to quit handling 10 tools and begin running a much more structured, lucrative service?
GoHighLevel may simply be your following power action.
Simply … possibly maintain a separate allocate e-mails.