Let’s face it– managing different devices to run your service or firm is a huge time-suck. One system for e-mail. Another for funnels. A third for appointment scheduling. And do not even get started on CRM and automation … GoHighLevel Marketing Agency Playbook
Noise acquainted?
That’s exactly the pain GoHighLevel guarantees to remove.
Yet is it truly the all-in-one marketing and sales powerhouse you’ve been seeking– or just one more overhyped platform that leaves you piecing together options?
Let’s talk. Because if you’re running a digital company, coaching company, or even simply rushing as a solopreneur, this testimonial may simply conserve you from an additional round of tool-hopping.
What Is GoHighLevel?
Image this: rather than bouncing in between 5 various systems– your CRM, e-mail marketing device, funnel builder, schedule scheduler, training course platform, and a lot more– you log into one location. That’s GoHighLevel essentially. It’s developed for digital firms (however also helps course developers, coaches, specialists, and company) who want to combine their procedures and range successfully.
CRM? Examine.
Email campaigns? Check.
Sales funnels? Course development? Credibility monitoring? All there.
Oh, and it can be completely white-labeled under your brand name. Yep– your logo, your domain, your guidelines.
However like any kind of platform with this many features, it has its peculiarities. And we’ll get to those.
First Impressions
The very first time you log in, you could feel like you walked right into an active coworking area– there’s a whole lot taking place. The control panel is filled with information: lead sources, conversion prices, pipeline views, jobs, customized KPIs … the works.
The design? Practical, yet yep, it has a couple of rough sides. You’ll locate vital settings scattered around like confetti at an event– some on the left panel, others in the much appropriate edge. It is among those “you’ll figure it out” scenarios. Once you do? You’ll relocate with it fast.
Want different dashboards on your own and your clients? You can develop numerous. Want to organize reports by campaign or account? Absolutely manageable.
Structure Funnels and Websites
GoHighLevel’s funnel and website builder is … actually quite glossy.
To start, you’ll require to set up a sub-account (primarily a devoted space for each client). After that you jump right into “Sites” �’ “Funnels” and boom– you’re ready to develop. If you have actually used tools like ClickFunnels or Elementor previously, this will really feel acquainted.
The drag-and-drop builder is strong. You can pile sections, add customized code, reuse international elements, and fine-tune templates to match your brand or your customer’s ambiance.
Don’t want to go back to square one? You’ve got over 1,000 funnel templates all set to go.
And right here’s something I actually value– Snapshots. Let’s claim you build a killer funnel that converts like crazy. With Snapshots, you can duplicate it into one more customer’s sub-account instantaneously. Video game. Changer.
You can also run split tests, import funnels from ClickFunnels (great touch), and add automation sets off right into your funnel steps. As an example, when somebody sends a kind, it can kick off an e-mail series or SMS message without you lifting a finger.
Email Marketing: Powerful, Yet With Cautions
Okay, time for a little real talk. GoHighLevel’s email marketing can be powerful– but it’s not best. Especially if you’re originating from systems like ActiveCampaign or ConvertKit.
Let’s start with the excellent things:
- You can build e-mail series and campaigns effortlessly.
- Automation is strong– think abandoned cart e-mails, nurture circulations, onboarding series.
- You can include vibrant triggers based upon user habits.
- E-mails can be scheduled, sent promptly, and even linked to time zones.
Until now, so great.
Yet right here’s the kicker: GoHighLevel does not include limitless email sends. You get a base allowance (depending on your plan), but once you review, you’ll pay per email– regarding $0.01 per send. That might not sound like much till you’re emailing thousands of calls each week.
To enhance deliverability, GHL recommends using Mailgun, which includes yet one more layer of setup and expense. And several individuals (me consisted of) have discovered that deliverability prices aren’t constantly stellar– often also 30% reduced contrasted to devoted email devices.
The email template library? Kinda underwhelming unless you’re on the $497/month SaaS plan. Or else, you’ll be creating most e-mails from square one or saving your very own templates along the way.
So if email is the core of your marketing strategy, this might not be your permanently home. However if it’s simply one part of a bigger funnel? You’re gold.
CRM and Automation: Seriously Durable
This is where GoHighLevel begins flexing.
Its built-in CRM offers devices like ClickFunnels and also Salesforce a run for their cash. You can:
Track leads with aesthetic pipelines.
Rating leads based upon engagement or activities.
Include notes, tags, and wise listings.
Combine communication channels (SMS, e-mail, FB Carrier).
Appoint jobs, timetable appointments, and see every little thing in one place.
And the automation? Chef’s kiss.
You can build personalized workflows with triggers like:
- When a type is sent …
- If a tag is added …
- After a link is clicked … GoHighLevel Marketing Agency Playbook
- When a lead books a consultation …
These automations can after that send e-mails, designate leads, fire off SMS messages, upgrade CRM phases, or even drop voicemails. All without you lifting a finger.
Seriously, if you’ve ever before desired you could replicate on your own to stay up to date with follow-ups? GoHighLevel is as close as it gets.
Visit Booking, Programs and Areas
GoHighLevel doesn’t quit at just marketing.
You also get a powerful visit organizing system integrated– complete with calendar syncing, time zone discovery, tips, and automated follow-ups. No demand for Calendly any longer.
Want to introduce a course? GHL handles that, too.
You can:
- Post video, audio or PDF lessons.
- Deal single, totally free or subscription-based accessibility.
- Award training course certifications.
- Drip content or release everything at once.
- Bundle courses with your marketing funnels and CRM.
It’s not quite as polished as Kajabi or Thinkific, however it’s sufficient to provide a solid academic experience. Especially if your program is connected to a broader offer– like a training package or onboarding program.
Credibility Administration: Sleek and Smart
You understand those automated “Hey, please leave us an evaluation!” messages you desire much more businesses sent out?
GoHighLevel automates that for you.
After an acquisition or communication, it can instantly send out SMS or email testimonial requests (even QR codes!). You can also filter who sees your public review links– so if a person’s unhappy, they’re rerouted to an exclusive comments kind instead.
You can keep an eye on and reply to testimonials across systems like Google, Facebook, and Yext– all from one display.
This is big. Because let’s be honest: good evaluations sell. And if you’re managing this for customers? You have actually simply added a high-value solution to your offering without extra job.
Social Media Site Monitoring
Yep, you review that right.
The Social Coordinator tool inside GHL allows you post, schedule, and take care of web content across multiple platforms. Assume Barrier or Hootsuite– minus the additional subscription.
You can plan messages, tweak content for each system, and assess exactly how things carry out. It’s simple, tidy, and incorporated with your CRM, suggesting you can even automate messages as part of a campaign.
For companies, this includes significant worth.
Integrations, Applications and SaaS Mode
If you love tinkering, GoHighLevel plays perfectly with others. You can link:
- Zapier
- Stripe
- QuickBooks
- Google Ads
- Twilio
There’s likewise an App Marketplace packed with over 350 integrations– some cost-free, some paid. You and your customers can mount what you require, and leave the remainder.
However here’s where it obtains spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the system under your own brand name
Produce limitless client accounts
Set your very own pricing (GHL needs $97/mo minimum).
Include or get rid of features from client websites.
Package in your solutions for higher reoccuring revenue.
It’s not simply utilizing GoHighLevel any longer. Now you possess a software application company.
Final Thought: GoHighLevel Marketing Agency Playbook
If you’re a company, trainer, or company tired of duct-taping your technology pile with each other, GoHighLevel could be your new friend.
It’s not excellent. The UI can be cumbersome. Email deliverability could use work. And yep– those additional costs can slip up on you.
However, for what it provides? It’s a beast.
You have actually obtained CRM, automation, funnels, internet sites, scheduling, programs, evaluations, and much more– all in one dashboard. And the reality that you can market it as a white-label SaaS? That’s the cherry on the top.
So if you prepare to quit handling 10 devices and start running a more structured, profitable business?
GoHighLevel may just be your next power step.
Simply … perhaps maintain a separate budget for e-mails.