Let’s face it– managing different devices to run your business or firm is a substantial time-suck. One platform for e-mail. An additional for funnels. A 3rd for consultation organizing. And don’t also get started on CRM and automation … GoHighLevel Bookkeeper Playbook
Noise familiar?
That’s exactly the discomfort GoHighLevel promises to remove.
However is it actually the all-in-one marketing and sales giant you’ve been searching for– or just another overhyped system that leaves you piecing together remedies?
Let’s chat. Because if you’re running a digital company, training company, and even simply rushing as a solopreneur, this evaluation might simply save you from another round of tool-hopping.
What Is GoHighLevel?
Photo this: as opposed to jumping between 5 various platforms– your CRM, email marketing device, funnel builder, calendar scheduler, program platform, and extra– you log right into one place. That’s GoHighLevel essentially. It’s created for digital firms (but additionally works for course creators, coaches, professionals, and service providers) who wish to combine their operations and scale effectively.
CRM? Examine.
Email campaigns? Check.
Sales funnels? Training course production? Track record administration? All there.
Oh, and it can be completely white-labeled under your brand name. Yep– your logo, your domain, your rules.
Yet like any system with this numerous features, it has its quirks. And we’ll reach those.
First Impressions
The first time you visit, you may seem like you strolled into a hectic coworking area– there’s a whole lot going on. The dashboard is filled with information: lead resources, conversion prices, pipeline views, tasks, customized KPIs … the jobs.
The layout? Useful, however yeah, it has a couple of harsh edges. You’ll find vital settings spread throughout like confetti at a party– some on the left panel, others in the much ideal edge. It’s one of those “you’ll figure it out” situations. But once you do? You’ll move with it quick.
Want various dashboards on your own and your customers? You can produce several. Want to arrange reports by campaign or account? Completely workable.
Building Funnels and Sites
GoHighLevel’s funnel and website builder is … in fact pretty glossy.
To start, you’ll require to establish a sub-account (essentially a dedicated room for each customer). Then you hop right into “Sites” �’ “Funnels” and boom– you’re ready to develop. If you’ve used devices like ClickFunnels or Elementor in the past, this will feel familiar.
The drag-and-drop builder is solid. You can pile sections, add customized code, reuse worldwide aspects, and tweak templates to match your brand or your customer’s ambiance.
Don’t want to go back to square one? You’ve overcome 1,000 funnel templates ready to go.
And right here’s something I really value– Snapshots. Let’s claim you build a killer funnel that converts like crazy. With Snapshots, you can clone it right into another customer’s sub-account instantly. Game. Changer.
You can additionally run split tests, import funnels from ClickFunnels (nice touch), and add automation sets off right into your funnel actions. For instance, when somebody sends a form, it can start an e-mail sequence or SMS message without you lifting a finger.
Email Marketing: Powerful, However With Caveats
Okay, time for a little real talk. GoHighLevel’s e-mail marketing can be effective– yet it’s not best. Particularly if you’re coming from platforms like ActiveCampaign or ConvertKit.
Let’s start with the good things:
- You can build email series and campaigns effortlessly.
- Automation is solid– believe deserted cart emails, nurture flows, onboarding collection.
- You can include vibrant triggers based upon individual actions.
- Emails can be scheduled, sent out instantly, or perhaps connected to time zones.
Thus far, so great.
Yet here’s the twist: GoHighLevel does not consist of unrestricted email sends out. You obtain a base allocation (depending upon your plan), but once you look at, you’ll pay per email– concerning $0.01 per send out. That may not seem like much till you’re emailing countless contacts each week.
To improve deliverability, GHL suggests making use of Mailgun, which adds yet another layer of configuration and cost. And lots of individuals (me included) have discovered that deliverability prices aren’t constantly excellent– often even 30% lower compared to committed email tools.
The email template library? Kinda underwhelming unless you’re on the $497/month SaaS plan. Otherwise, you’ll be creating most e-mails from scratch or conserving your own templates along the road.
So if e-mail is the core of your marketing technique, this may not be your forever home. But if it’s just one part of a bigger funnel? You’re gold.
CRM and Automation: Seriously Robust
This is where GoHighLevel starts flexing.
Its integrated CRM provides tools like ClickFunnels and also Salesforce a run for their cash. You can:
Track leads via aesthetic pipelines.
Score leads based on interaction or actions.
Include notes, tags, and smart checklists.
Combine communication channels (SMS, e-mail, FB Carrier).
Designate tasks, schedule appointments, and see everything in one area.
And the automation? Chef’s kiss.
You can construct custom workflows with triggers like:
- When a type is sent …
- If a tag is added …
- After a link is clicked … GoHighLevel Bookkeeper Playbook
- When a lead publications an appointment …
These automations can then send e-mails, assign leads, fire off SMS messages, update CRM phases, or perhaps go down voicemails. All without you lifting a finger.
Seriously, if you’ve ever before desired you could replicate yourself to stay on top of follow-ups? GoHighLevel is as close as it obtains.
Visit Reservation, Training Courses and Neighborhoods
GoHighLevel does not stop at just marketing.
You additionally get a powerful visit scheduling system built-in– complete with calendar syncing, time zone discovery, reminders, and automated follow-ups. No demand for Calendly any longer.
Want to release a training course? GHL manages that, too.
You can:
- Upload video, sound or PDF lessons.
- Deal single, totally free or subscription-based gain access to.
- Award training course certificates.
- Leak content or release all of it simultaneously.
- Package courses with your marketing funnels and CRM.
It’s not quite as sleek as Kajabi or Thinkific, however it’s ample to provide a solid educational experience. Specifically if your training course is connected to a wider offer– like a mentoring bundle or onboarding program.
Online Reputation Management: Sleek and Smart
You recognize those automated “Hey, please leave us a testimonial!” messages you wish a lot more companies sent out?
GoHighLevel automates that for you.
After an acquisition or communication, it can instantly send SMS or e-mail evaluation demands (even QR codes!). You can even filter who sees your public review web links– so if a person’s dissatisfied, they’re rerouted to a personal comments type instead.
You can keep an eye on and reply to evaluations throughout platforms like Google, Facebook, and Yext– all from one screen.
This is big. Because let’s be honest: great evaluations offer. And if you’re managing this for clients? You’ve simply added a high-value service to your offering without added work.
Social Network Administration
Yep, you read that right.
The Social Coordinator tool inside GHL lets you blog post, schedule, and handle material across multiple platforms. Think Barrier or Hootsuite– minus the additional registration.
You can plan messages, modify material for each system, and evaluate how points carry out. It’s simple, tidy, and incorporated with your CRM, suggesting you can even automate articles as part of a campaign.
For agencies, this includes significant worth.
Integrations, Applications and SaaS Mode
If you enjoy playing, GoHighLevel plays well with others. You can link:
- Zapier
- Stripe
- QuickBooks
- Google Ads
- Twilio
There’s also an Application Marketplace loaded with over 350 integrations– some complimentary, some paid. You and your clients can mount what you require, and leave the remainder.
Yet below’s where it gets spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the platform under your very own brand name
Produce limitless client accounts
Establish your very own pricing (GHL needs $97/mo minimum).
Add or get rid of features from customer websites.
Bundle in your solutions for greater repeating profits.
It’s not simply using GoHighLevel anymore. Currently you possess a software program company.
Final Thought: GoHighLevel Bookkeeper Playbook
If you’re a company, trainer, or provider tired of duct-taping your tech stack with each other, GoHighLevel could be your brand-new buddy.
It’s not perfect. The UI can be cumbersome. Email deliverability can use work. And yes– those extra charges can slip up on you.
But for what it supplies? It’s a beast.
You’ve got CRM, automation, funnels, internet sites, scheduling, training courses, evaluations, and much more– done in one dashboard. And the reality that you can resell it as a white-label SaaS? That’s the cherry on top.
So if you prepare to quit handling 10 tools and start running a more structured, rewarding service?
GoHighLevel may just be your next power step.
Just … possibly maintain a different budget for emails.