Let’s face it– managing various devices to run your organization or firm is an enormous time-suck. One platform for e-mail. One more for funnels. A third for consultation scheduling. And don’t also begin on CRM and automation … What Is The Purpose of GoHighLevel
Sound familiar?
That’s exactly the pain GoHighLevel promises to remove.
But is it actually the all-in-one marketing and sales giant you’ve been searching for– or simply another overhyped platform that leaves you piecing together solutions?
Let’s speak. Due to the fact that if you’re running a digital company, training company, or perhaps just rushing as a solopreneur, this testimonial might just save you from one more round of tool-hopping.
What Is GoHighLevel?
Image this: rather than bouncing between 5 different platforms– your CRM, email marketing device, funnel builder, calendar scheduler, training course platform, and much more– you log into one location. That’s GoHighLevel essentially. It’s developed for digital agencies (however also benefits training course makers, instructors, experts, and provider) who wish to settle their procedures and scale successfully.
CRM? Check.
Email campaigns? Inspect.
Sales funnels? Course creation? Track record administration? All there.
Oh, and it can be entirely white-labeled under your brand name. Yep– your logo design, your domain name, your policies.
Yet like any system with this many features, it has its quirks. And we’ll reach those.
First Impressions
The first time you visit, you may seem like you walked right into a hectic coworking space– there’s a lot going on. The control panel is loaded with data: lead resources, conversion rates, pipeline sights, tasks, customized KPIs … the jobs.
The layout? Useful, but yes, it has a few rough sides. You’ll discover important settings spread throughout like confetti at an event– some on the left panel, others in the far best edge. It is among those “you’ll figure it out” situations. Once you do? You’ll relocate via it fast.
Want different dashboards on your own and your clients? You can develop numerous. Want to arrange records by campaign or account? Absolutely workable.
Structure Funnels and Sites
GoHighLevel’s funnel and website builder is … in fact quite slick.
To begin, you’ll require to establish a sub-account (basically a devoted space for each and every client). Then you hop into “Websites” �’ “Funnels” and boom– you prepare to construct. If you’ve used devices like ClickFunnels or Elementor before, this will certainly really feel familiar.
The drag-and-drop builder is solid. You can stack areas, add custom code, reuse international components, and tweak templates to match your brand or your client’s ambiance.
Do not intend to start from scratch? You’ve got over 1,000 funnel templates prepared to go.
And here’s something I actually value– Snapshots. Let’s say you build an awesome funnel that converts like crazy. With Snapshots, you can duplicate it into one more client’s sub-account immediately. Game. Changer.
You can also run split tests, import funnels from ClickFunnels (nice touch), and add automation causes right into your funnel actions. For instance, when somebody submits a form, it can start an e-mail series or SMS message without you lifting a finger.
Email Marketing: Powerful, But With Caveats
Okay, time for a little genuine talk. GoHighLevel’s e-mail marketing can be powerful– yet it’s not best. Especially if you’re originating from systems like ActiveCampaign or ConvertKit.
Let’s begin with the good stuff:
- You can construct email sequences and campaigns effortlessly.
- Automation is solid– believe deserted cart e-mails, support circulations, onboarding collection.
- You can add vibrant triggers based upon customer behavior.
- E-mails can be set up, sent out quickly, or perhaps connected to time zones.
Thus far, so great.
However right here’s the twist: GoHighLevel doesn’t include limitless email sends out. You obtain a base allocation (depending on your plan), once you review, you’ll pay per email– about $0.01 per send out. That may not sound like much up until you’re emailing thousands of calls every week.
To improve deliverability, GHL suggests using Mailgun, which adds yet an additional layer of configuration and expense. And many individuals (me included) have actually observed that deliverability prices aren’t always excellent– in some cases even 30% reduced contrasted to specialized e-mail devices.
The e-mail template collection? Kinda underwhelming unless you get on the $497/month SaaS plan. Otherwise, you’ll be developing most emails from square one or conserving your very own templates in the process.
So if email is the core of your marketing method, this may not be your permanently home. But if it’s just one part of a larger funnel? You’re gold.
CRM and Automation: Seriously Robust
This is where GoHighLevel begins flexing.
Its built-in CRM provides tools like ClickFunnels and even Salesforce a run for their cash. You can:
Track leads via aesthetic pipelines.
Score leads based upon involvement or actions.
Include notes, tags, and smart lists.
Combine communication channels (SMS, email, FB Messenger).
Appoint jobs, routine appointments, and see whatever in one area.
And the automation? Chef’s kiss.
You can develop customized workflows with triggers like:
- When a type is submitted …
- If a tag is included …
- After a link is clicked … What Is The Purpose of GoHighLevel
- When a lead books an appointment …
These automations can then send emails, designate leads, fire off SMS messages, upgrade CRM phases, or even go down voicemails. All without you lifting a finger.
Seriously, if you’ve ever before wanted you could duplicate yourself to stay on par with follow-ups? GoHighLevel is as close as it obtains.
Visit Booking, Courses and Areas
GoHighLevel does not stop at just marketing.
You also obtain a powerful appointment scheduling system integrated– complete with schedule syncing, time zone discovery, suggestions, and automated follow-ups. No requirement for Calendly anymore.
Want to introduce a course? GHL handles that, too.
You can:
- Post video, audio or PDF lessons.
- Offer single, cost-free or subscription-based gain access to.
- Award training course certificates.
- Drip content or launch everything simultaneously.
- Bundle courses with your marketing funnels and CRM.
It’s not quite as polished as Kajabi or Thinkific, yet it’s more than enough to deliver a strong instructional experience. Especially if your training course is tied to a broader deal– like a mentoring bundle or onboarding program.
Track Record Management: Sleek and Smart
You recognize those automated “Hey, please leave us an evaluation!” messages you desire a lot more businesses sent out?
GoHighLevel automates that for you.
After a purchase or interaction, it can instantly send SMS or email review demands (also QR codes!). You can also filter who sees your public evaluation links– so if a person’s unhappy, they’re redirected to an exclusive responses form rather.
You can keep an eye on and react to reviews across systems like Google, Facebook, and Yext– all from one display.
This allows. Since let’s be honest: good reviews offer. And if you’re managing this for customers? You have actually just included a high-value service to your offering without additional work.
Social Network Management
Yep, you review that right.
The Social Organizer tool inside GHL lets you blog post, routine, and manage material throughout numerous systems. Believe Buffer or Hootsuite– minus the extra registration.
You can plan blog posts, modify content for each and every system, and evaluate exactly how points carry out. It’s straightforward, tidy, and integrated with your CRM, meaning you can even automate messages as part of a campaign.
For firms, this includes severe value.
Integrations, Applications and SaaS Mode
If you like dabbling, GoHighLevel plays well with others. You can connect:
- Zapier
- Stripe
- QuickBooks
- Google Advertisements
- Twilio
There’s additionally an App Industry loaded with over 350 integrations– some complimentary, some paid. You and your customers can install what you need, and leave the rest.
But here’s where it gets spicy: the SaaS Reseller Program.
With the $497/month SaaS plan, you can:
White-label the system under your very own brand
Develop unrestricted client accounts
Set your own pricing (GHL requires $97/mo minimum).
Include or eliminate features from customer sites.
Package in your solutions for higher repeating revenue.
It’s not just utilizing GoHighLevel anymore. Now you have a software application company.
Verdict: What Is The Purpose of GoHighLevel
If you’re a company, train, or provider tired of duct-taping your tech pile with each other, GoHighLevel could be your new buddy.
It’s not excellent. The UI can be cumbersome. Email deliverability could make use of job. And yep– those additional fees can slip up on you.
But also for what it offers? It’s a beast.
You’ve got CRM, automation, funnels, sites, scheduling, training courses, reviews, and more– all in one dashboard. And the reality that you can market it as a white-label SaaS? That’s the cherry on the top.
So if you prepare to quit managing 10 tools and begin running an extra streamlined, profitable service?
GoHighLevel may just be your following power action.
Just … perhaps maintain a different budget for emails.